Unless you've been napping under a metaphorical rock, you'll have noticed that Black Friday weekend is approaching, and that means it's time to decide what to shop to make the most of the biggest discounts that most retailers (including us) offer all year.
Whilst we understand why some choose not to participate, it's hard to deny that with such good promotions on offer, it's the perfect time to shop ahead of Christmas. Whether you're extremely organised and have a shopping list ready to go, or you haven't yet decided what you're after, we've got six reasons why investing in some premium quality luggage (yep, we've got over 100 years of experience making it, just so you know) this Black Friday makes good sense.
1. (We'll start with the obvious...) You can get a really good deal
There are some things in life that just cost more than others. Houses. Cars. Televisions. Good quality suitcases. So when you have the chance to make a saving, it's as simple as, why wouldn't you? You can't buy a house in a Black Friday sale (or can you? Anyone?), but you can definitely make a great saving on some new luggage.
This isn't about panicking and suddenly finding you've spent over £300 on a limited edition pair of neon, monogrammed socks that will get lost in the washing machine by the end of the month. Luggage, whether it's a set of hard sided suitcases or simply a superior quality holdall, will be with you a long time. It gets battered about more than anything else you own, so it should be premium quality, tough and durable (our suitcases come with a 10-year warranty).
2. Your current set is broken and you'll be glad you acted now.
Luggage isn't something you buy every day—it's not a frequent purchase as you only need one, good quality set (unless you have children, in which case you might need a couple more). It makes sense to think ahead, because when you're about to go away for Christmas, you haul that old suitcase out of the cupboard the night before, and realise the handle got broken by the baggage handlers when you last returned from your yachting escapades around the Balearics, trust us, you're not going to be happy. If you buy a new suitcase now, that particular mini life crisis will be entirely avoided. You can thank us later.
3. It's the perfect gift
We don't just do suitcases either. We've got backpacks for day trips, laptop bags now that we're back in the office, and weekend bags for a couple of nights away. However near or far the distance, everyone needs bags or luggage, and that means you can't go wrong with buying it as present.
And for lots of people, as with handbags, you simply can't have too many bags. PLUS if you're feeling generous, and buy a suitcase as a gift, that's going to look really impressive wrapped under (or next to) the Christmas tree, because big means better, right?
4. What your luggage looks like says something about you
We're not trying to be shallow here, but when you're having a good-outfit day, or you're on your way to a meeting that matters, or you're heading to meet the in-laws for the first time, you just shouldn't be carrying old, ugly luggage. First impressions count. And if you look good on arrival, surely that's an ideal start to whatever you're up to next. So maybe it's time to take another cold, hard look at your favourite cabin bag that's been with you for 15 years or more, and set it lovingly aside for a little rest...
5. Get packing cubes, and feel joy at how organised you are
OK so strictly speaking packing cubes aren't luggage, but boy do they make us feel good about luggage overall. Packing cubes make us feel so organised—so sure that we've packed thoroughly and not forgotten our socks. And they compress with a special compression zip, so you can fit more in your case.
Plus, they mean that that minor incident last April, when you stuck one hand in your case to rummage for your latest read only to accidentally pull out your book along with a pair of pants that went flying across the airport floor, just won't happen again. Because your pants will be safely zipped away. In their own special pants packing cube, just like your socks. You see?
6. It makes sense to buy from the best. (Yup, that's us)
OK so we don't like to toot our own trumpet/horn but we've been making luggage for over 100 years, so we kinda know what we're doing. Seriously, what our team doesn't know about a suitcase isn't worth knowing, and we've worked hard over over the years to make sure that only the very best design details make the cut.
We heard from one lovely customer the other week that she had had her Antler suitcase for over 35 years. 35 years! That's what an investment buy is all about.
If all that has whetted your appetite, you can shop our Black Friday offers here.