Introducing the Antler Monogram — a new brand code and a new chapter.
Created from the interlocking geometry of Antler’s brand mark, the monogram marks a new chapter in our journey from luggage maker to lifestyle brand.
The monogram was developed through an in-depth design process that studied form,light and shade, drawing inspiration from British modernist artists such as Henry Mooreand Barbara Hepworth.
The Antler stag logo, a symbol of over 110 years of heritage, forms a geometric print designed to be endlessly repeated and contrasted. Launching in a palette of Antler’s signature green, archival coral and warm white, the monogram will debut at Antler’s new flagship, 100 Regent Street.
A social-first CGI campaign positions London city a as a stage for movement, discovery, and travel, with Antler at the heart of it. Set across iconic locations around Regent Street, the campaign follows travel throughout the capital - from e-bikes to on foot, buses to black cabs. Launching first in Piccadilly Circus, the imagery quite literally puts Antler on the map as it opens the doors to its new home on Regent Street.